What cognitive representations underlie social attitudes?

نویسنده

  • ANTHONY G. GREENWALD
چکیده

An attitude is the evaluation or affect associated with a social object. A theory of attitudes should specify (1) how attitude objects are represented, and (2) what kind of representation constitutes an attitude. To the first question, social psychologists long ago anticipated answers that are now attractive to cognitive psychologists. On the second, social psychologists are in need of help that can come from recent cognitive psychological work on unconscious processes.

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تاریخ انتشار 1990